> Imagine if your spouse told you, “I have an idea for a delicious 10-course meal. You should spend the next few days researching each dish, buying the ingredie

> Imagine if your spouse told you, “I have an idea for a delicious 10-course meal. You should spend the next few days researching each dish, buying the ingredients, testing different versions, preparing the final meal, and serving it plate by plate at a dinner party. We’ll split the credit 50/50.” I'm gonna use that, as this is something people understand. But he forgets to add that you'll also need to get a venue, and customers too. Oh wait, it will sell itself, right?