> I don't see that they have a choice. Nobody is going to pay for a premium device that shoves ads in your face. Roku has ads, but they are less aggressive, so

> I don't see that they have a choice. Nobody is going to pay for a premium device that shoves ads in your face. Roku has ads, but they are less aggressive, so I imagine they would start picking up Nvidea customers. They don't have a choice in that the contract they signed with Google for their OS prohibits them from doing so.