I have noticed they are in a distinctive style of “Hi we are X … some background about us … the problem we identified … how we solve it … we think there is a ma

I have noticed they are in a distinctive style of “Hi we are X … some background about us … the problem we identified … how we solve it … we think there is a market because …” I haven’t read the guidelines but that’s the pattern I’ve seen. I’ve always assumed this is how they also communicated to VCs and potential employees about their history and vision. It’s sad if they have to be more salesy for those people.