I'm seeing a few inklings of this popping up in other areas where you have some service -- in this case the infrastructure and control of some environment -- bu

I'm seeing a few inklings of this popping up in other areas where you have some service -- in this case the infrastructure and control of some environment -- but the actual data/processing and custodianship of that environment or "thing" is in a domain of your control. In this case your own AWS account. I think it's quite cool and addresses some concerns with vendor lock-in. This is of course with the caveat that right now it appears to be AWS only, and that's not a bad thing it has to start somewhere and AWS is ubiquitous. It's a nice model and one I resonate with.