> I like the metaphor of dividing yourself into multiple selves when I was running my own business solo, I imagined that multiple selves were doing the various

> I like the metaphor of dividing yourself into multiple selves when I was running my own business solo, I imagined that multiple selves were doing the various tasks. When the quality of the output was too low, and if there was enough money, that's when I "fired myself" from that task and hired someone else. First thing was hiring an accountant for tax returns (the first year I was doing that alone), then I hired a graphic designer since my own designs were atrocious, etc. It's a good mental model to have, especially for those people who naturally tend to do everything themselves.