I think you’re referring to the TV and movie ads banner at the top? There’s a technical reason for it and a pretty simple fix. That banner shows for whatever ap

I think you’re referring to the TV and movie ads banner at the top? There’s a technical reason for it and a pretty simple fix. That banner shows for whatever app you have in the top left corner of your apps list. To fix it, all you would have to do is to move a different app to be there. I moved the Photos app to be the first on mine and all I see now is a color wheel/flower whenever I turn on my Apple TV.