It can mean many things, depending on their actions. If they were just taking Exxon's money to do good things and Exxon thought it was a great PR move but stil

It can mean many things, depending on their actions. If they were just taking Exxon's money to do good things and Exxon thought it was a great PR move but still completely failed at building a good image that would be a massive win for Greenpeace in my view.