FaceBook guys really know some top-notch PR folks. I have never seen a web site API being launched with so much drama. A platform? Can I build an application o

FaceBook guys really know some top-notch PR folks. I have never seen a web site API being launched with so much drama. A platform? Can I build an application on this platform that runs on it's own domain name and takes over 100% of browser real estate? (I am not being sarcastic, I am asking since I haven't spent much time drilling into it)