Naming or framing things in a difficult or obtuse way can be a good way to limit your audience. However, if it works others will follow and it will no longer be

Naming or framing things in a difficult or obtuse way can be a good way to limit your audience. However, if it works others will follow and it will no longer be effective. I had a similar experience with a Meetup I once hosted which I specifically put in a location that was difficult (but admittedly becoming trendy). It worked for a bit but eventually attracted the crowd I was trying to alienate.