> If there's more information that people want to know, create the expectation that they should just ask in the comments. To expand on this, it may be the case

> If there's more information that people want to know, create the expectation that they should just ask in the comments. To expand on this, it may be the case that less is more here. Making the description be very short (a paragraph or so - no more than 200 words total) and being emphatic that the founders need to be available to respond to comments will result in greater engagement I'm sure. If in the course of discussion, the same question keeps popping up, adding a FAQ or some addendum edits to the body should work to fix that.