I am skeptical of arguments based on MAUs. Just because someone opened up Facebook a few times in the month doesn't mean FB is an important part of their life.

I am skeptical of arguments based on MAUs. Just because someone opened up Facebook a few times in the month doesn't mean FB is an important part of their life. People point to these big numbers as if they represent an exhaustive measurement of the internet rather than a minuscule fraction of how the typical individual spends their time online.