I have to agree with all of this. Only thing I would comment is that I envision g+ becoming end user's social aggregator if you will. By that: End user wants

I have to agree with all of this. Only thing I would comment is that I envision g+ becoming end user's social aggregator if you will. By that: End user wants to post information to his social networks so he hops into g+ and decides where to funnel this information. Perhaps in the future g+ will have facebook,twitter, linkedin etc, accounts and thus you have g+ a one stop shop for social networking which rests upon some of its own infrastructure but mainly pushes and pulls data from other sources. We already know google is good with managing and processing boat loads of data and social data is data like any other. /my two cents The only thing I do not understand is how Apple can lock users to iTunes for their media management, it seems analogous in more ways than not to Microsoft's IE issues a handful of years ago. (Perhaps I am missing a key point here, if so please comment.)