> They are an unethical use of the data produced by Youtube creators, who miss out on ad revenue which they worked hard to earn. YouTubers share a percentage o

> They are an unethical use of the data produced by Youtube creators, who miss out on ad revenue which they worked hard to earn. YouTubers share a percentage of the revenue with Google because it has a strangle-hold on online streaming. Platforms building frontends are chipping away at YouTube's moat within means which net neutrality and interoperability make it possible. > I think that Google using data to personalize ads and recommend videos is ethically ok. If viewers want nothing to do with YouTube, it is in creator's best interest then to engage with businesses building alternatives. If this niche service becomes any popular, then perhaps, the creators would do well to listen to their viewers, and a new model around revenue can be developed.