Good for them! I've been using Redmi (a sub-brand of Xiaomi, using same MIUI Android variant) Note 2,4,6,8, now 10, and I will buy 12 when it arrives too. I als

Good for them! I've been using Redmi (a sub-brand of Xiaomi, using same MIUI Android variant) Note 2,4,6,8, now 10, and I will buy 12 when it arrives too. I also use their power banks, fitness trackers, and even toothbrushes from Mijia sub-brand. Their prices are very difficult to beat. Their software is not as polished as say, Pixel devices or Apple devices, but for a third of the cost, that's an acceptable compromise for me. They are very aggressive at rolling out new phones, though. There is a Redmi Note device every 6-8 months, and a comparable Mi Lite device released a month or two later too. They are pretty similar with Poco specs as well. Their strategy is to release more and more phones and make the users think their device hit the sweet-spot. For example, my Redmi Note 10 has an IR blaster and a 3.5mm headphone jack. Another line of devices might reuse the same SoC and physical aspects, but not include an IR blaster and a 3.5mm jack. Redmi Note series also has a bunch of variants, some with NFC, some without, and some with 5G.