In fact I’d wager that a substantial number of regular people would move between iPhone and android without ever realising that they were convenience benefits i

In fact I’d wager that a substantial number of regular people would move between iPhone and android without ever realising that they were convenience benefits in sticking with the same platform, other than basic familiarity with a particular user interface. Similarly, I’m sure there are plenty of people who continue going to a McDonald’s drive-thru instead of a competitors’ because they are comfortable with and familiar with the menu. Yeah no one would accuse McDonald of having any amount of “platform” lock in.