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TechCrunch redesign UX analysis

29 points by mva 15y ago

truthtrap 15y ago
a lot has been said and done, about this redesign. but i haven't seen a serious panel test yet. this is really interesting...
OzzyB 15y ago
Well at first glance it's interesting to see that the TC logo gets so much attention/clicks. It's as if people are thinking "it should do something", or "wtf is that?". All in all though, this redesign must be some kind of prank...
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nchlswu 15y ago
I have overall mixed feelings about this "user test." Maybe it's just a problem with what the industry calls "user tests." The demand characteristics of the tasks in this "test" make it difficult to make any real conclusions from the data. It's not measuring real user behaviour. The tasks were great for identifying some confusing elements, but this was more or less a focus group and barely analyzes true usability issues. User preference or evaluation != usability problems. The only thing I found useful was the feedback regarding the menu structure. I did think the "click where you ____" was a good way to gather feedback, though.
pkamb 15y ago
Their tasks: 1. Click on the things that draw your attention the most. 2. Click on the elements you like on this page. 3. Mark the things that you think we should improve. These are the wrong tasks to be asking users to complete. A real user task on TechCrunch would be "Find and read an article that seems interesting to you" or "Find and read the 3 most recent articles about FourSquare" and so on. This is basically a focus group for "do you like this redesign", not a task-based usability test.
- jvandenbroeck 15y ago
  Idd, I was thinking the same, they want to make it look like they do a really "scientific" test -- but I don't think you can conclude anything with these tasks.
- hluska 15y ago
  +1 - I can't for the life of me figure out what this test hopes to accomplish (other than generate some link bait/traffic from Hacker News). Add in the fact that most of the people who took it are not regular TechCrunch readers and any statistical relevance this test had goes right out the window.
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29 points by mva 15y ago

a lot has been said and done, about this redesign. but i haven't seen a serious panel test yet. this is really interesting...

OzzyB 15y ago

Well at first glance it's interesting to see that the TC logo gets so much attention/clicks. It's as if people are thinking "it should do something", or "wtf is that?". All in all though, this redesign must be some kind of prank...

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nchlswu 15y ago

I have overall mixed feelings about this "user test." Maybe it's just a problem with what the industry calls "user tests." The demand characteristics of the tasks in this "test" make it difficult to make any real conclusions from the data. It's not measuring real user behaviour. The tasks were great for identifying some confusing elements, but this was more or less a focus group and barely analyzes true usability issues. User preference or evaluation != usability problems. The only thing I found useful was the feedback regarding the menu structure. I did think the "click where you ____" was a good way to gather feedback, though.

pkamb 15y ago

Their tasks: 1. Click on the things that draw your attention the most. 2. Click on the elements you like on this page. 3. Mark the things that you think we should improve. These are the wrong tasks to be asking users to complete. A real user task on TechCrunch would be "Find and read an article that seems interesting to you" or "Find and read the 3 most recent articles about FourSquare" and so on. This is basically a focus group for "do you like this redesign", not a task-based usability test.

jvandenbroeck 15y ago
Idd, I was thinking the same, they want to make it look like they do a really "scientific" test -- but I don't think you can conclude anything with these tasks.
hluska 15y ago
+1 - I can't for the life of me figure out what this test hopes to accomplish (other than generate some link bait/traffic from Hacker News). Add in the fact that most of the people who took it are not regular TechCrunch readers and any statistical relevance this test had goes right out the window.

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