I think there's a popular form of argument that basically goes "The person I disagree with is wrong but more then being wrong they don't actually believe the wr

I think there's a popular form of argument that basically goes "The person I disagree with is wrong but more then being wrong they don't actually believe the wrong thing they're saying rather they believe something so terrible that you the listener would immediately reject them if you knew it." The argument quickly strike at it's opponents in the worst ways as disingenuous liars and damns anyone convinced by it as an easily duped fool. Here's the thing, while it's only marginally effective at convincing someone who disagrees with you to change their mind it's really effective at getting people who already agree with you to show support. I understand the appeal. Actually changing anyone's mind is probably impossible. If you want someone to do something they don't want to do you need to use both empathy and intelligence to show the person why the thing they think they don't want is actually something they do want. It's really hard. The alternative is try and make them feel bad about themselves. To get the people who already agree with you super fired up. To win utterly without compromise. I appreciate the enthusiasm but it's a total pipe dream.