I completely agree with your trust concerns, but it doesn't seem you are familiar with VRM [1]. The whole point is to off-set the current (and ever growing) dat

I completely agree with your trust concerns, but it doesn't seem you are familiar with VRM [1]. The whole point is to off-set the current (and ever growing) data disparity between consumers and businesses. You'll note they have trust in their name, which I would guess is specifically because they realize the significant trust level they're going to have to engender among their customers. I still believe in VRM as a concept, but it has a large barrier to entry mostly because it isn't an easy idea to grok. It's still a vitamin, not a pain pill, but I believe it will be a pain pill eventually. [1]http://cyber.law.harvard.edu/projectvrm/Main_Page http://cyber.law.harvard.edu/projectvrm/Main_Page