I think you’re being unfairly downvoted and your point is valid. It’s the strongest argument in favor of targeting and I think it’s also true - it gives big adv

I think you’re being unfairly downvoted and your point is valid. It’s the strongest argument in favor of targeting and I think it’s also true - it gives big advantages to smaller players so I concede all of that. I think on net the problems targeting creates are worse than the small business benefits, but that’s an easy position for me to hold because I don’t run a small business. I also think in a world where advertising models are not really viable for supporting software companies (or media) - you get better models that have a better outcome for the group. Things like Substack. I’d imagine in that world there’s still room for your company to succeed, but the model is probably different. Maybe niche community sites where people review high quality dog food? Someone from your company could be part of those communities in a genuine way. There’d still be advantages for little companies - it’s just hard for people to model what that kind of world would look like. So I both agree with you that targeted advertising today helps the little guy, but I disagree that a world where that model isn’t viable is one where the little guy can’t exist. Comments like the sister reply to mine don’t help because they make it seem like I don’t care about the trade offs - I do, I just think they’d be different and the costs today are pretty bad.