Not what I'm implying. Google has kept the friction & effort minimal (by it's very nature, their search engine advertising is a lot less creepy & personally inv

Not what I'm implying. Google has kept the friction & effort minimal (by it's very nature, their search engine advertising is a lot less creepy & personally invasive than FBs). The utility of google search is also high enough that I'm quite sure a decent chunk of people would pay a small monthly sub for it if needed (or offered as an alternative option).