> Spreading rumours doesn't pay the bills, so there's no large scale incentive to spread them. Spreading rumours absolutely helps pay the bills, it's almost an

> Spreading rumours doesn't pay the bills, so there's no large scale incentive to spread them. Spreading rumours absolutely helps pay the bills, it's almost an essential part of the experience of going to the pub in a small town that only has a couple. You're right to say that there is no "large-scale" incentive though.