I think the path of centralised internet advertising organisations is to blame for many ills. IE Google. By outsourcing ads to a 3rd party the website has lost

I think the path of centralised internet advertising organisations is to blame for many ills. IE Google. By outsourcing ads to a 3rd party the website has lost an element of control over their "own space on the internet" and hence led to mish mash crap on so many sites - and it follows you making the sites all blend into one another! I would accept a website to host it's own static advertising - not GIF, not video, not audio - that doesn't discriminate between myself and fellow humans. A website on my browser, or any similar browser around the world, should be the same, barring accessibility differences. This would bring us back to motoring websites having ads for cars, tech websites having ads for tech etc. People don't get tracked, they get ads relevant to their interests, and pages look cohesive and have an identity.