So much this! You could, maybe, make an argument for brand ranking if the brands didn't share DNA and just happen to have the same parent company. That is not

So much this! You could, maybe, make an argument for brand ranking if the brands didn't share DNA and just happen to have the same parent company. That is not the case here. Using the above example, oppo, realme, and oneplus share key in-house technologies (ex fast charging). Beyond IP sharing, the oppo and oneplus flagships are basically the same phone with an OS remix. Reminds me of when Ford used to rebadge some key models as Mercury vehicles because (sigh) "The brand tested well with women."