Without targeting we will just see mediocre, if not shitty, all-terrain ads, like those on TV. Men will see ads of women products and vice versa. Internet adve

Without targeting we will just see mediocre, if not shitty, all-terrain ads, like those on TV. Men will see ads of women products and vice versa. Internet advertising will become the home ground of big companies, which don't mind spending tons of cash for widest possible audience reach. Small business will be effectively cut out of online ads, except search engines with their keywords targeting.