Absolutely agree with this. Both from a consumer perspective and as a website owner I'd prefer to have ads that are simply intended to appeal to the expected au

Absolutely agree with this. Both from a consumer perspective and as a website owner I'd prefer to have ads that are simply intended to appeal to the expected audience for that site/content, as you would expect for offline ads. Unfortunately it doesn't tend to be a good use of time for small to medium operators to curate their own ads directly, so in order to get there we need major ad networks to support this, and, critically, advertisers on those platforms to see value in contextual ads vs precise targeting and tracking. I do think that value is there though. Some of our best marketing for AutoTempest has been through youtube sponsorships where we find creators and videos relating to cars and car buying, and work with with the creator to include a pitch for our service in exchange for (usually) a flat fee. It's dead simple for both sides, and as long as what you're advertising is legitimately useful and you're transparent about the relationship, the response from viewers tends to be very positive. I suppose it could be trickier if your product had a very niche audience, but I would think these days there are corners of the web targeting every niche, so you just need to find where your potential customers hang out, and go there, rather than trying to target them wherever they might be.