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Wait. Influencer pimping is going to get significantly worse in a "3rd party tracking-free" world. Coupon codes and "link in bio" are one of the few channels
by celestialcheese 5y ago
Wait. Influencer pimping is going to get significantly worse in a "3rd party tracking-free" world. Coupon codes and "link in bio" are one of the few channels that aren't affected by this.
- rchaud 5y agoInfluencers have direct deals from sponsors, so the sponsors are less reliant on FB's ad-targeting capabilities. Influencers get their own vanity URLs with discounts and tracking attached, so attribution is no issue, beyond the friction of the extra 'link in bio' step. It'll be recorded accurately whether or not the vendor's site has the Facebook Pixel installed.