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> Often I hear the argument, people saying "I prefer ads that are relevant for me over random ads". But... You don't even need your "but" (so hold on to it), b

> Often I hear the argument, people saying "I prefer ads that are relevant for me over random ads". But... You don't even need your "but" (so hold on to it), because this is a classic false dichotomy anyway. Targeting does not require spying nor does spying tend to improve targeting. Basic immediate context (what you're doing, not who you are) works better for both advertisers and willing consumers than personally invasive intrusion does. You should rather ask whether they prefer relevant ads that put them at risk by aggregating everything about their lives into databases that regularly get breached or relevant ads that don't put them at risk. They can get relevant ads either way. They've just been sold a bill of goods on the need for personal invasion to do it.

Tarsul 5y ago
I'd have no problem telling advertisers that I am between 30-40 years old, male and live in a certain region. And that's information that would help advertisers (if they did not have it yet) very much. So just ask your users to give some information and tell them how they will use it and maybe they will give it, but don't spy on your users every secret. But not Facebook. That ship has sailed. I can't and won't trust them.
- tobr 5y ago
  > 30-40 years old, male and live in a certain region. And that's information that would help advertisers Region, sure, that makes sense for a local business. But targeting gender or age is discrimination.
  - sturza 5y ago
    how would you sell bras for women over 50?
    - svachalek 5y ago
      When the user indicates they are looking to buy bras for women over 50.
      - sturza 5y ago
        so you would keep user input forever without any personalised prediction forever?
    - tobr 5y ago
      First of all, what makes a bra only suitable if you are over 50, other than discrimination? You can always find an example of a product that is easier to sell to a specific niche group of people. That doesn’t give the advertiser the right to know that fact about everyone. For the specific case of bras - how would you sell bras for women with large breasts if you don’t know who has large breasts? Do you think that slight inconvenience on behalf of the advertiser should give them the right to keep a database of everyone’s cup size?
      - fuzxi 5y ago
        >First of all, what makes a bra only suitable if you are over 50, other than discrimination? Breasts tend to sag with age. As natural elasticity declines, a woman may require additional support.
    - herbst 5y ago
      Like we did before Facebook. Find sites that are relevant to my target audience and target those. At least that way, if done right, you won't be simply invisible to half of the internet users.
edmundsauto 5y ago
> Basic immediate context (what you're doing, not who you are) works better for both advertisers and willing consumers than personally invasive intrusion does How are you quantifying this?

Tarsul 5y ago

I'd have no problem telling advertisers that I am between 30-40 years old, male and live in a certain region. And that's information that would help advertisers (if they did not have it yet) very much. So just ask your users to give some information and tell them how they will use it and maybe they will give it, but don't spy on your users every secret. But not Facebook. That ship has sailed. I can't and won't trust them.

tobr 5y ago
> 30-40 years old, male and live in a certain region. And that's information that would help advertisers Region, sure, that makes sense for a local business. But targeting gender or age is discrimination.
- sturza 5y ago
  how would you sell bras for women over 50?
  - svachalek 5y ago
    When the user indicates they are looking to buy bras for women over 50.
    - sturza 5y ago
      so you would keep user input forever without any personalised prediction forever?
  - tobr 5y ago
    First of all, what makes a bra only suitable if you are over 50, other than discrimination? You can always find an example of a product that is easier to sell to a specific niche group of people. That doesn’t give the advertiser the right to know that fact about everyone. For the specific case of bras - how would you sell bras for women with large breasts if you don’t know who has large breasts? Do you think that slight inconvenience on behalf of the advertiser should give them the right to keep a database of everyone’s cup size?
    - fuzxi 5y ago
      >First of all, what makes a bra only suitable if you are over 50, other than discrimination? Breasts tend to sag with age. As natural elasticity declines, a woman may require additional support.
  - herbst 5y ago
    Like we did before Facebook. Find sites that are relevant to my target audience and target those. At least that way, if done right, you won't be simply invisible to half of the internet users.

edmundsauto 5y ago

> Basic immediate context (what you're doing, not who you are) works better for both advertisers and willing consumers than personally invasive intrusion does How are you quantifying this?