This is pretty evident if you have been in this industry. Some quite famous news headlines generating breaches (Adobe in 2012, Target around the same time, Marr

This is pretty evident if you have been in this industry. Some quite famous news headlines generating breaches (Adobe in 2012, Target around the same time, Marriot group some years ago and Equifax more recently, list goes on ...) have had no effect on the stock price and the users also haven't acted in an adverse manner. There have also been cases of source code leaking or being stolen from famous tech companies (arguably source code is the "trade secret"/"Secret sauce") without any adverse effects and the response from investors and users has mostly been meh. The recent trend of ransomware is probably a different story though, from notPetya causing about a billion in losses for Merck to more recent attacks which have caused the companies to spent monies to get out of business paralyzing situations. This sounds serious enough for White house to spin up a task force but if markets care or not is a different question.