4 ms·
One of the other things to consider* is that the details of person X that is looking to buy item Y are a snaphot at the time that information was brought/sold.
by Pick-A-Hill2019 5y ago
One of the other things to consider* is that the details of person X that is looking to buy item Y are a snaphot at the time that information was brought/sold.
When person X buys item Y from company Z, company Z is unlikely to broadcast that fact. Ergo, the 'system' doesn't know that you have now brought item Y and that you no longer have an active interest in purchasing Y.
*Things may have changed in 20 years so the above is just an outdated observation based on a brief stint at a turn of the century B2B marketing start-up.
- bquest2 5y agoThis is partially the answer. Sometimes people are running ad blockers that block sending events to Facebook, so the "Item Purchased" event never gets sent, but the account was created with an email that can be used in custom audiences, so the email is retargeted as if they never purchased the thing. Or someone goofed and forgot to include the exclude "item purchased" event in the criteria