Voluntary use of tools like uBlock Origin shows the way, ultimately though we need regulation to stop the arms race you refer to. You're right that GDPR hasn't

Voluntary use of tools like uBlock Origin shows the way, ultimately though we need regulation to stop the arms race you refer to. You're right that GDPR hasn't been enforced strongly enough. It is actually quite a good law (imperfect, but pretty good). I donate money to NOYB (https://noyb.eu/en/our-detailed-concept https://noyb.eu/en/our-detailed-concept) to fight for enforcement of the law. Quality for consumers has only ever been truly won by regulation - all major economies heavily regulate all industries. The market didn't make food safe, regulation was needed (see history e.g. https://www.hygienie.org/a-brief-history-of-uk-food-safety-law https://www.hygienie.org/a-brief-history-of-uk-food-safety-l...).