Even though there are far more sites, it's a matter of incentives: * ISPs and other intermediaries have the wrong incentives: reading and modifying plaintext t

Even though there are far more sites, it's a matter of incentives: * ISPs and other intermediaries have the wrong incentives: reading and modifying plaintext traffic can be very profitable. * Sites have the right incentives: they don't want to be messed with or snooped on.