Average people have an incredible mental block against switching from PCs to Macs. I'm speculating here, but it seems to me like what market share they've acqui

Average people have an incredible mental block against switching from PCs to Macs. I'm speculating here, but it seems to me like what market share they've acquired for the Mac in the last decade has come largely at the margins - geeks, artists, students, etc. For the average person, their computer is still a scary, complex, bewildering machine somewhat akin to an automobile that can only be comprehended by experts. They would no sooner switch to a Mac than trade in their Camry for a Lotus. The iPad is a psychic do-over. By creating a new category firmly embedded in consumer electronics rather than computing they can displace the computer mindset as well as the PC as a physical product.