Its a good idea to offer an alternative download for your app on your website for authenticated users. The users will have to uninstall the app to side load yo

Its a good idea to offer an alternative download for your app on your website for authenticated users. The users will have to uninstall the app to side load your private version but with a small user base this is manageable. I got caught a bit last year when I released a version that had a terrible bug in it, then google play were taking 7 days to review apps due to covid. I wish there was a way to make your private app the same as the google play app so it didn't require uninstallation despite being signed with the same key, but that results in an installation error. I am sure google have some handwavy security fable around why this doesn't work, but their processes can be a massive risk to your business and you need to manage it somehow, so uninstall and sideload is unfortunately all that is possible.