The trick is the ad companies can use anti-trust to get the governments of the world to foot the bill. See the recent issue with the CMA in the UK: https://www.

The trick is the ad companies can use anti-trust to get the governments of the world to foot the bill. See the recent issue with the CMA in the UK: https://www.gov.uk/government/news/cma-to-have-key-oversight-role-over-google-s-planned-removal-of-third-party-cookies https://www.gov.uk/government/news/cma-to-have-key-oversight...