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> Losing the ability to re-target products to customers after they viewed them online but didn’t buy hurts businesses trying to sell more expensive products, ad
by _Understated_ 5y ago
> Losing the ability to re-target products to customers after they viewed them online but didn’t buy hurts businesses trying to sell more expensive products, advertisers say
How is this the case?
If I have an online shop using any of the major tools and platforms out there, they all have the ability to tell when someone puts something into their carts and did or didn't buy it. They can all send an email to say "oi there, you forgot to buy <thing>. Here's a 10% discount if you buy it". In addition, I do know that there are addons in Shopify that will re-target stuff along the lines of "customers who bought X bought Y".
It sounds like advertisers are the ones losing out and crying here, not the shop owners!
- grumple 5y agoAs put succinctly by the character Malcolm Reynolds on the tv show Firefly: "'Bout 50% of the human race is middlemen, and they don't take kindly to being eliminated."