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The sites are recording the sales, but in order to optimize advertising you would want to know which of the advertising channels (google/fb/etc.) is the most ef
by rgavuliak 5y ago
The sites are recording the sales, but in order to optimize advertising you would want to know which of the advertising channels (google/fb/etc.) is the most efficient or even which campaign (or creative) on a given channel works best. What facebook tracking did is connect a given marketing campaign that a user saw to the purchase they've made. Without allowing FB to track you on a vendor's site you don't get that information. There are ways to approximate it (see Market Mix Modeling), but those are statistical models that have mostly been the domain of big companies as opposed to SMEs that could afford them (even though now with the proliferation of ML it's getting better).
- helsinkiandrew 5y agoAh yes so the e-commerce site knows purchasers come fro FB but FB doesn’t know the purchase was successful so can’t how the ad to more similar people.
- tyre 5y agoCouldn’t Facebook include a parameter in the url that ties back to the click? Then the destination site just calls back to Facebook with that unique event id.
- celestialcheese 5y agoThis is tracking within iOS apps, not the browser.
- cerved 5y agoNo they are referring to the fact that click throughs are not necessarily the only relevant metric for evaluating the success of your ads. It's not technically challenging to track users if they click on your ads