There are privacy-preserving decentralized solutions being developed for this, but it is as of yet unknown if companies like FitBit will support them when they

There are privacy-preserving decentralized solutions being developed for this, but it is as of yet unknown if companies like FitBit will support them when they become available. The solution has a different bioethics issue, in that it creates a marketplace for bioinformatics. It is a broader category than what the article discusses.