Hyundai has a larger market share than Audi. Coors has a larger market share than Guinness. Does that mean they won? Which has bigger share doesn't matter, as

Hyundai has a larger market share than Audi. Coors has a larger market share than Guinness. Does that mean they won? Which has bigger share doesn't matter, as long as each grows and has enough critical mass to sustain their ecosystems and developers. There's room for both. Isn't it the Android fans that bring up choice all the time?