> Pick an idea in a large market that will always be in demand and work on a product that caters to a subset of use cases exceedingly well. Apparently, softwar

> Pick an idea in a large market that will always be in demand and work on a product that caters to a subset of use cases exceedingly well. Apparently, software is similar to soft drinks :) That is, the soft drink market is massive. So massive that even a small slice - and you most often have to start looking to "corner" a small slice - can be fairly lucrative.