I already reduced the height of the iPhone and the page as a whole, bringing the "start creating Displayables now" closer to the top.(down to 2 screens from 4).

I already reduced the height of the iPhone and the page as a whole, bringing the "start creating Displayables now" closer to the top.(down to 2 screens from 4). Still working on the live HTML 5 demo. After that I'll work on decreasing the support friction.