In Kim Stanley Robinson's Mars trilogy of science-fiction books, one of my favorite ideas was of "full-planet" (?) business models. It posited that most busine

In Kim Stanley Robinson's Mars trilogy of science-fiction books, one of my favorite ideas was of "full-planet" (?) business models. It posited that most business models were based on growth: sell more widgets to the population. Build more and more things. But the world markets are saturated, so there emerged a new approach of full-market business models, for example focused on repair, maintenance, and recycling. (this was a key conflict in the book, with the old actors trying to expand into Mars, which wanted none of it, and Mars finding new allies in the proponents of sustainable/renewable business)