Not to a lot of experts, though. I remember sitting in a conference room at the time discussing options of entering this market and people were basically "we do

Not to a lot of experts, though. I remember sitting in a conference room at the time discussing options of entering this market and people were basically "we don't know how they can possibly do this, it's either some unknown technology magic or a scam". So it shouldn't really have looked efficient or practical to anyone, more like a PowerBall lottery.