Spending money on marketing MIGHT lower prices when looking at a single company. For a market like pharmaceuticals where patients are prescribed by Dr's and ar

Spending money on marketing MIGHT lower prices when looking at a single company. For a market like pharmaceuticals where patients are prescribed by Dr's and are going to be subscribed one thing or another regardless, the lack of any marketing wouldn't really reduce the amount of volume in the industry as a whole, might just switch around which drugs/companies it goes to.