I don't understand if you have a contention with the article, and if so, what the contention is. You say that this "doesn't sound like the story of any visionar

I don't understand if you have a contention with the article, and if so, what the contention is. You say that this "doesn't sound like the story of any visionary startup [you] know of", but the article never makes the claim that this is a successful path to go down - it is very clear that this is a failure story.