It provokes curiosity, I guess. It's like good ol' clickbait in that regard: ask a question with the promise of an answer, except the question is usually not ex

It provokes curiosity, I guess. It's like good ol' clickbait in that regard: ask a question with the promise of an answer, except the question is usually not explicit, just assumed by the user. Every time I see a contextless title I wonder "Hmm, what could this be about?" and click.