Perhaps it's a vision of e.g. technology which could be applied in many different verticals? I can see the founders having a clear product idea but having to fi

Perhaps it's a vision of e.g. technology which could be applied in many different verticals? I can see the founders having a clear product idea but having to find its specific applications on the market... E.g. let's say you make a database and then you begin looking for companies that need your specific favor of database; then there could be customization for specific customer needs too.