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> how does someone know if the target demo wants to see a screenshot? How do I know they don’t want to see a purple cow? A significant portion of working as a
by paulcole 5y ago
> how does someone know if the target demo wants to see a screenshot?
How do I know they don’t want to see a purple cow?
A significant portion of working as a marketer is understanding the needs and behavior of the target audience, making a decision based on that understanding, and then validating that decision. And hopefully iterating on that over time.
If results are better when there are no screenshots vs. when there are screenshots, why would I include screenshots? Because a couple opinionated randos on HN who will never pay for my product claim to like screenshots?
- gunapologist99 5y agoI agree with your sentiment, even though it is burdened with a heavy assumption that SaaS companies have great marketing teams who are doing A/B tests. However, your argument would be more persuasive without that last sentence (especially because you don't know me; for all you know, I'm a dog![0]) 0. https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_...
- paulcole 5y agoFor the most part, I’m not trying to be persuasive on here. Just riling up the randos.