Regarding Google's business model; this problem gets fairly complicated in fact when it comes to the question that "what makes Google search alive?". Yeah, peop

Regarding Google's business model; this problem gets fairly complicated in fact when it comes to the question that "what makes Google search alive?". Yeah, people go Google to search something and this loses its point without the open web ecosystem. Google's Display ads business certainly contributes to only a small fraction of its overall revenue but that's not the point of this business. Instead, its very existential reason is to remove paywalls from the web so Google search can remain useful.