No. Oh god no. You have to get things done a certain way, and that might mean cutting out X, Y, and Z that one or another developer likes working on, and rallyi

No. Oh god no. You have to get things done a certain way, and that might mean cutting out X, Y, and Z that one or another developer likes working on, and rallying people to work long hours, and several tedious i-dotting and t-crossing iterations at the end, but there's no need to be a jerk in the course of it. Only jerks will tell you otherwise.