No company where the core product is technology should have an engineering team that reports to the CFO. At a bank or in retail sure, it may make sense for IT

No company where the core product is technology should have an engineering team that reports to the CFO. At a bank or in retail sure, it may make sense for IT to report to the CFO. At a healthcare proivder or insurance company, ok sure that makes sense. In that case, IT is really just another part of the plumbing because the core product isn't really technology anyway. The blog post is moot because the technology itself will have a minimal impact on the value added by the company, which is elsewhere, and nobody in IT is likely to have a seat at the product discussion table anyway. But at a technology company? One where the core value add is software products or services or hardware? I don't believe it. I simply don't think that any company that places management of technology based core value added products under the CFO can succeed. If there happens to be some company out there that has this structure, I'd treat them as having a big target on their back - they're ripe for disruption by a company where technology leads.